Sports-sponsorship announcements tend to be banal affairs.
There's usually a boring news conference in which nobody says anything of interest. And then there's the photo shoot in which the team's manager and the sponsor's CEO exchange a polite handshake. Everybody goes home, and it's mostly all forgotten about by the next day.
But some sponsorship photo shoots are too awkward — some painfully bad — to just pass us by. They need to be shared. And shared again years later. We've collated some of the best examples from the past decade or so.
All our Christmases came at once in October 2000 when Vodafone announced its sponsorship deal with Manchester United.
Ole Gunnar Solskjær (far right) isn't posing for the publicity shot. He's ringing his agent to demand a contract review.
"I was once the most respected footballer in Norway."
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