Can you perform secret dance moves?
How about rad skateboard tricks?
Do you fail to take anyone's advice?
If you answered "yes" to all of the above, then in the words of one Kobe Bean Bryant, “That’s how I know you need mine.”
So he’s here to help by introducing us to the "KobeSystem." Which, we’re assuming, refers to his latest sneaker, the Nike Zoom Kobe VII. The “system” is in reference to the shoe’s interchangeable ankle and midsole inserts, which allows the wearer to “Attack Fast” or “Attack Strong.”
It’s a funny and tremendous use of overt subliminal advertising.
(video via @nikeblog)
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