The Brits have never been known for their prowess on the basketball court, but with automatic qualification from being Olympic hosts the home crowd was hoping they'd at least muster one win.
So far in group play, both the men's and women's teams have each come oh-so-close, only to be denied at the very end by much superior foes.
The men lost to Spain by one point Thursday and then Friday it was the women's turn to receive their crushing blow.
Watch below as France drains a clutch three-pointer with 0.2 seconds left to dash the home country's hardcourt dreams, 80-77 in overtime. The two British basketball teams are now a combined 0-7 in group play.