The Olympics is the last big mono-cultural event.
For two weeks, everyone watches, and everyone cares. That's why NBC pays $1.2 billion to broadcast them.
But Olympic sports themselves are far from mainstream, so athletes have to capitalize on their fame before the Olympics fade away from the public consciousness.
We took a look at what 10 different athletes have done in five days since London 2012 ended.
Some of the fresh faces are still in the middle of all-out media blitzes, while the veterans are grabbing some much-needed R&R.
Retiree Michael Phelps retreated to a tropical island, and caught a fish
On the other hand, Ryan Lochte is doing interviews with almost everyone
Jamaican sprinter Asafa Powell returned to his hometown without the fanfare of his fellow stars
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