As the countdown begins for Super Bowl XLVII, it's time to focus on one of the most important parts of the game: The ads.
We're updating this post daily as news comes in, so keep checking back.
We might not know what teams are playing yet, but this is one of the most watched television events in the world, so there's already a pretty solid advertiser lineup.
These are the companies that shelled out $3.8 million for each 30-second time slot that will play to 111 million people.
From Kate Upton for Mercedes to Skechers famous French bull Mr. Quiggly, here's what you have to look forward to.
If you have any Super Bowl ad updates, email LStampler@businessinsider.com.
Anheuser-Busch InBev
The Budweiser parent company has a lot planned as the Super Bowl's exclusive beer advertiser.
A-B bought four and a half minutes of ad space — including the first commercial that will be seen in the entire game. Anomaly created two 30-second spots called "Coronation" and "Celebration" for A-B's newest, more alcoholic than average beer: Black Crown. See a photo from the ad here.
Translation made the next two 60-second spots for Bud Light, inspired by the Superstitions campaign from earlier this football season.
Then there will be a 30-second spot for Beck's Sapphire and a 60-second spot starring the Clydesdale horses.
A-B's VP of Marketing hinted to BI that there might be celebrities, but he didn't confirm or say who it would be. While previous outlets reported that Jay-Z would be making and starring in a spot, A-B told BI that that's not the case. Womp womp.
Audi of America (VW)
All we know so far is that Audi bought a 60-second commercial that will be made by agency Venables, Bell and Partners. The shop was also responsible for the car company's vampire-inspired spot last year. After the vampires were killed by the S7's LED headlights, the ad ended with the hashtag #SoLongVampires. So expect a social component this year, too.
Axe (Unilever)
Axe is another newcomer to the Super Bowl this year. BBH London will create a spot called "Lifeguard" that touts its newest — and strangest — endeavor: Axe is sending 22 regular people into outer space.
Although Axe has relied heavily on risqueé ads in which women jump men after one spritz of body spray, it has recently produced more complex work. It got attention for a spot in which Keifer Sutherland laments the one that got away (screenshot of ad on right). The press release reminds fans to follow Axe on Facebook and Twitter for more updates.
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