Just like last year, the road to Super Bowl XLVI was paved with conflicts, arguments and various legal and ethical hoops that companies jumped through before blowing $4 million on 30 seconds of publicity.
From animal rights abuses to ads that are too sexy for TV, here are the 10 issues to watch for during the commercial breaks.
How will Samsung bash Apple?
Samsung is in the middle of a campaign featuring a series of ads that portray Apple fans as deluded sheep who don't realize how advanced Samsung's 4G Android phones are. Its Super Bowl ad will reportedly be another anti-iPhone chapter in the story.
Were the CareerBuilder chimps subjected to 'a lifetime of abuse' before making their ad?
There is a movement in the agency business to stop using live chimpanzees in ads, in favor of animated ones, so that the animals aren't subjected to any cruelty before or after they make the ads. Careerbuilder, however, has decided to stick with live monkeys. PETA isn't pleased.
How tiresome will GoDaddy's 'sexy' new spots be?
Every year, GoDaddy makes a "sexy" new Super Bowl ad featuring a hint of nudity and a sophomoric joke, often at the expense of racecar driver Danica Patrick. This year is no exception, despite the fact that research shows "sexy" ads in broadcast venues make consumers like the brand 10 percent less than other spots.
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See Also:
- Toyota's Hilarious Super Bowl Ad Invents Couch Made Of Models, Baby That Doesn't Poop
- GoDaddy's Second Leaked Super Bowl Ad Gives Techies A Slice Of Heaven
- UPDATE: Matthew Broderick Will Reprise 'Ferris Bueller' In Honda Super Bowl Ad*