While sponsors on sports uniforms and playing surfaces is an accepted part of sports throughout the world, the major sports leagues in North America have so far resisted the temptation, likely fearing backlash from the fans who consider the uniform and courts/ice/fields a sacred items that should not be soiled.
But in recent years, logo-creep has invaded basketball and hockey arenas. For the most part, these ads have been kept off the players and the actual playing surface (with notable exceptions), but teams are using just about every inch of space outside of the playing surface to shove logos in your face.
And if this pace keeps up, it is just a matter of time before more ads creep on to the courts and the players.
Most of us are familiar with the standard ads along the scorers tables at basketball games
In the old days, the sign rotated. Now they are digital and quite bright
And if the court is raised, as it is at the University of Minnesota, the sign is laying down
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